The JobWriter Library
P&G Never Advertises P&G. A Job Posting That Only Sells the Company Loses You the Person You Actually Wanted.
P&G doesn't advertise P&G when it wants to sell Ivory Soap. Most job postings do exactly that. The candidates who would have been right for the role never applied — they didn't reject the job, they never knew it existed in the form that would have mattered to them.
10 Managers. One Shoe Size Doesn’t Fit Them All. Neither Does One Posting.
Running one posting across ten different teams looks efficient. It isn't. The only thing identical across those openings is the skill requirement — and the right candidate for each team never felt strongly enough to apply.
Your Most “Disengaged” Employee Might Just Be in the Wrong Room.
Most companies assume a disengaged employee has run out of drive. That's the convenient answer — it means nothing has to change. The real answer usually starts further back than anyone looks: at the job posting.
ChatGPT Made Your Posting Sound Better. It Still Lost You the Person You Actually Wanted.
ChatGPT made your posting sound better. It didn't make it work better. Friendlier isn't the same as more specific — and only one of those changes who applies.
The First Filter Nobody Talks About
Most organizations treat the interview as the hiring decision. It isn't. The job posting is the first filter — and most organizations never see it.
Your Job Posting Is Lying to You
89% of new-hire failures trace to attitude, not skills. Yet most job postings lead with the 11%. Here's what that omission is quietly costing you.
Why Employer Branding Is Costing You the Candidates You Actually Want
Employer branding tells candidates what it's like to work at your company. But that's not what makes a candidate apply — or stay.