Built on decades of recruitment advertising experience and grounded in IO psychology, JobWriter automates the creation of job postings that speak to the specific attitudes, work styles, and motivations of candidates most likely to succeed in a given role.
The Problem JobWriter Solves
Most job postings are written around job requirements: responsibilities, qualifications, compensation, and company culture statements. These elements tell candidates what the company needs. They rarely tell candidates who will actually thrive there — and why.
The result is a high volume of misaligned applicants, longer screening cycles, and higher rates of early attrition. The posting attracted people who qualified on paper but were not the right fit in practice.
JobWriter addresses this at the source: the posting itself.
How It Works
JobWriter integrates directly with an organization’s Applicant Tracking System (ATS). Job descriptions flow automatically into the platform. Recruiters then select from a library of behavioral attributes — qualities like Competitive Spirit, Collaborative by Nature, Sees the Big Picture, or Doesn’t Give Up — that define who succeeds in the role.
The platform generates a targeted job posting that communicates those qualities in a way that resonates with candidates who genuinely have them — and quietly discourages those who don’t.
JobWriter also generates behavioral assessment questions that applicants must answer in their own words. This serves as a natural filter against AI-generated applications, surfacing more authentic responses before the first interview.
Who Uses JobWriter
JobWriter is built for any organization where fit matters — regardless of size. For enterprise organizations managing hiring at scale, it provides systematic behavioral optimization across every role, team, and location. For smaller organizations, it provides a disciplined, science-based approach to attracting the right person that most small hiring teams have never had access to before.
Current and past clients include Oracle, HSBC, Accenture, Kimberly-Clark, Marsh, Trinity Health, and DaVita, among others.
ATS Integrations
JobWriter integrates with major ATS platforms including iCIMS, Workday, Greenhouse, JazzHR, Lever, and CareerPlug. Postings flow in and out without adding steps to existing recruiter workflows.
JobWriter Analytics
The platform records the behavioral attributes selected for every posting, by recruiter, hiring manager, team, division, and location. Over time, organizations can correlate those attributes with internal performance and retention data — identifying which qualities are consistently associated with stronger hires for specific roles. Every future posting benefits from every past hire.
Developed By
JobWriter was developed by McFrank & Williams, a recruitment advertising agency founded in 1968 with a Fortune 500 client roster spanning five decades. The behavioral methodology behind JobWriter reflects more than 50 years of hands-on hiring insight, translated into a scalable software platform.